Rebranding - Matt Lai Creative Work

I came to a point where I had to refresh my current identity. Mostly because it did not reflect my inner spirit as I wanted.

Therefore, I took a couple of blank pieces of paper, sketched up a bunch of new concepts and ideas. My inspiration came from my initials (M and L), it means alot to me as the name was given by my father. I wanted it to stay true and strong.

After some days of brainstorming and sketching, I managed to finalise on the design.

Matt Lai Creative Work is a self identity that truely represents myself and my expression of art as a graphic artist. I believe, simplicity is the key to many successful designs.

 

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Coffee Mug

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